Swinton Insurance advertising campaign

Brief

Swinton Insurance is a UK insurance retailer that offers a wide range of insurance products; from car to home, bike to van, commercial to taxi insurance, plus services like breakdown cover. As one of Yell’s highest spend accounts, Swinton Insurance wanted a fresh approach to their Yellow Pages directory advertising as well as exploring advertising on larger formats such as billboards. They wanted to move away from the typical Yellow Pages advert, and use less copy and more imagery. Below are some billboard advertising that was created for Swinton.







Swinton advertised heavily in the Yellow Pages directories across the entire country. Rather than simply using the same advert for use across all directories, regardless of location (as many rival companies did), we looked into targeted messaging for different locations and different demographics of Swinton customers (students, OAPs, football fans etc.). Different advert sizes were also explored, and using the advert space in a more creative way – for example, designing a smaller advert for a much larger space, meaning that in a very crammed directory, a smaller advert would be noticed with large amounts of empty space around it, thus grabbing the attention of the viewer. Below are some of the adverts that were created.






Back to portfolio          About me          Contact me