Yellow Pages directory: Easy to navigate contents page redesign

Brief

With declining customer sales and less usage from the public, Yell wanted to redesign the contents page of the Yellow Pages directory to create a local feel, provide clearer guidance on the colour key navigation and highlight new features and information within the directory, in the hope of driving public usage. The use of colour coded sections, different layouts and styles were explored, whilst maintaining the Yell branding style.




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