Azzurri’s flagship product range: ICON branding

Brief

With the launch of Azzurri’s flagship ICON suite; an extensive product investment into the developing cloud technology market, it was decided to treat this suite as a sub brand of Azzurri. This was to bring greater attention to the product, and to set it apart from the core Azzurri products and services. The brief was to create new branding for the overall ICON product: ICON Cloud and Managed services, as well as the individual products that make up the suite (ICON Contact, ICON Mobilise, ICON Communicate, ICON Secure and ICON Gateway). The colours and font style followed that of the parent brand, Azzurri, and new logos for each product was created. The logos had to be suitable for light and dark backgrounds (reversed out) and CMYK, RGB and BW versions were created for digital and print use.




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