Marketing campaigns: Azzurri’s interactive ‘UC’ menu

Brief

Designed a unified communications ‘menu’ for a bespoke campaign for Azzurri to highlight their UC products and services. Azzurri’s services were based on a ‘pick and choose’ model, whereby the customer could select from a variety of options – a menu design would be suitable to convey this point, whilst also being very different to the normal types of collateral IT leaders would receive in the mail.













Alongside the printed menu, an online interactive menu was designed and sent out via email campaigns. The interactive menu guided the viewer through the UC journey, allowed the viewer to watch videos of Azzurri customers who had deployed UC solutions, contained useful information on the different service options and provided links to Azzurri’s content resources.








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