Working in a highly complex, technology driven and often jargon filled industry is sometimes very challenging. Especially when trying to explain the products and services that Azzurri can offer to customers and prospects. As a consequence, big pictures were designed for each technology area, that the sales teams could present to customers to articulate the Azzuri story on technology and communications; talking about the business challenges, the possible technology solutions and the key benefits of working with Azzurri. Taking complex briefings from the CTO, it was vital to identify the key messages and visualise in a compelling and engaging way. Technology areas that were portrayed included mobility, converged networks, contact centres and managed print.