All about Karim’s design expertise

“Karim’s work as graphic designer for Azzurri Communications was exemplary. He is creative, is prepared to challenge and understand the brief for each piece of work, and contributes as a team player well beyond just the graphic elements of marketing communications. Over and above the high volume of business-as-usual work, Karim led on the visual implementation of a major re-brand, where he combined imagination, disciplined delivery and good commercial judgment. I can highly recommend Karim and his work.”Chris Jagusz, CEO, Azzurri Communications

Background

As an experienced designer, I understand compelling design is about more than just being aesthetically pleasing; it’s about effectively communicating the key message to its audience across different media. In my most recent role, I was able to carve out a senior position within the business where I was responsible for all branding and design across Azzurri. By building professional relationships with colleagues at all levels – from a demanding CEO, to a challenging sales force, through to product specialists with high technical knowledge but limited marketing nous, I’ve developed great communication skills and the ability to understand perspectives from different business areas.

Hardworking, detail orientated and highly creative, I’ve worked for well-known brands such as Yell and The Simpsons and experienced both in-house and agency environments. I am adept at self-managing, but also have the personality to work well in a team. I regularly project manage, deal with agencies and I’m skilled at problem solving. Working to strict daily targets, my time management and ability to prioritise are second to none and I am well versed in the whole design process – from conceptual work through to print proofing. New design trends motivate me to continually develop my design and business skills.

Creative expertise

I am highly adept with the following design disciplines:

• Rebranding, logo and corporate identity creation • Working with/to brand guidelines • Exhibition and stage design • Product packaging • Advertising and promotional material • Illustration, layout and typography
• Print process and finishing knowledge • Idea conception to final artwork creation

“Karim has a great ability to communicate ideas and messages in design. He is able to grasp the important business message from even the most complex scenarios and distil it into compelling and eye catching designs and imagery that communicate so much more effectively than words can. I have worked with Karim on projects ranging from brochure and white paper design, through to complete corporate re-brands – from simple infographics to complex “big-picture” presentations and from event design to software user interfaces and websites. In all this work his creativity and insight have proved absolutely invaluable.”Rufus Grig, CTO, Azzurri Communications

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