Purelily: Simple, natural and organic beauty products

Brief

Purelily specialised in beauty products that used natural and organic ingredients. They required labels for a new range of beauty products including salt scrubs, hand creams, lip balms and foot creams. They wanted a very simple and clean style, using their lily logo within the design. Alongside these product labels, business cards were also created that could be handed out at tradeshows. All of these creatives were designed following this simple style. The font chosen for the artwork was a clear hand written style, which complemented the hand drawn nature of the logo and lily feature. The colours were chosen using natural shades and tints to support the message of natural and organic ingredients.



Purelily business cards were double sided and printed on uncoated 350gsm stock. An uncoated finish was chosen to help portray the brand’s simple and natural style.



Products included hand and foot creams.



Other product ranges included different salt scrubs.


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